I want to take a hot minute to give a shout out to Danami and his crew! Danami has been a great mentor, friend, and example of how to get do the music business thing right. Originally from Detroit, MI, Danami is a songwriter, hip-hop recording artist who inspires and motivates through speeches, music, panels, and lifestyle. Non-profit organizations, schools, and correctional facilities also routinely recruit him for his services. (http://www.danamionline.com/outreach/)
Danami really caught my eye when he launched his Kickstarter Campaign in August 2011 for his album, Delayed Gratification.His campaign goal was to raise $3,000 in 60 days to cover recording and promotion costs for the album and received contributions from 76 people. This is a perfect example of how new age technology can jump start an entrepreneurs’ career.
Being a hip-hop artist that values quality over quantity, Danami found that he was faced with the challenge of keeping his existing fans engaged while taking the necessary time to create a new product. Danami is aided by his Bachelor’s Degree in Music Business when coming up with marketing strategies, and how to utilize media outlets to increase a following. By using social media, and other online outlets on a regular basis, Danami is able to engage his existing fans, attract new fans, as well as improve the quality of content he releases. For example, Danami uses his personal website as a “hub” for his media content; such as his YouTube videos, Flickr pictures being directly uploaded to his website immediately when posted. Danami looks at social media sites as tools to keep the interactions betweens fans ongoing, and is selective on the content that shared with Facebook, and Twitter through “Selective Tweets”; an application that allows you to selectively choose tweets are shared on Facebook. This is a strategy he uses because both social mediums are very different and sometimes content isn’t appropriate for both. On his website, Danami effectively uses Fan Mail for disclosures more personal than what is appropriate on social media, and has branded his fans as #TeamDanami. It’s a great way to invite people to events, hangouts, and is a platform to do special give ways that really make a fan feel up-to-date, and connected with an artist.
Danami really put his online media strategies to test when he went on the South By Southwest tour through McNally Smith College of Music. Danami did performances at schools, and venues in different states all the way to Austin and back. After his performances, he would acquire 3-5 new fans/followers if not more. He built relationships with new fans, and kept nurturing that relationship throughout the tour with his media content. For example, at the end of every day, Danami would write a journal entry reflecting on the events in that day. This was a great way to keep fans from home informed on the success of his tour, and new fans were able to see how he engaged in other cities. It also kept the content of his media current, consistent, and of quality. His strategies have proven to be successful by his use of thought leadership, and quality content through his media content. Danami’s future releases, and endeavors are sure to have a positive reaction online because of the strong web presence he has already created and works towards maintaining. If your looking for new creative examples on spicing up your media presence, I hope you have been taking notes. 😉